There is a lot of talk about web 2.0 but very few resources that attempt to define what this important trend is. Understanding the new rules of contact on the web can help rocket a business into success. Marketing is changing, and many contacts are now happening in social spaces where traditional marketing techniques are not effective, and in fact can even be damaging to your reputation.

I was delighted to find this free web 2.0 manual at the 60 second marketer. The author describes the values behind the emergent social culture of the Internet. These values include trust, reputation, networking, word-of-mouth, and community service. For many companies, it will require a major shifting of gears to compete effectively in this kind of marketplace, but those who do will walk away with a solid customer base who love to tell their friends about their experiences.

Tags: culture of the internet, internet marketing, social culture, social spaces, success marketing, traditional marketing, web 2.0