So what is all this hype behind Dish Network vs Direct TV? These two companies are in a war. Battles are being fought over the hoards of new customers who are leaving cable to come over to satellite TV. Thus, both companies are working very hard to find deals and extras that will entice more customers than the other service. It is a war fought on the battlefield of marketing, and it will continue on far into the future. As long as both companies are offering similar things, then the war will always continue. Those who are switching need to remember this when they want to buy service, as it can be used to their advantage.